He's on His way

With Christmas on the way, advertisers are already encouraging us to buy their products using billboards, TV and radio. This year, among all the consumer-led advertising, there will be one exception.

A scan of baby Jesus in the womb with the slogan ‘He’s on his way’ is this year’s image for the Christmas starts with Christ campaign. A national initiative involving the Church of England, Methodist, United Reformed and Baptist Churches, the aim is to replace the usual consumer-led advertising with posters and radio messages sharing the true meaning of Christmas.

There is no doubt that the 2010 campaign will capture people's attention, generate headlines and create countless conversations about the true meaning of Christmas.

The campaign was devised by ChurchAds.net, who worked alongside church organisations in response to research that showed that whilst 85 per cent of people agree with the statement ‘Christmas should be called Christmas because we are still a Christian country,’ only 12 per cent of adults know the facts of the Christmas story in any detail.